czappstudio PL Send a brief

UGC video for brands, shopping centres, apps and home brands

Ads that look like a recommendation.

UGC video for brands and shopping centres. Idea, script, filming and editing in one place, ending with files that are ready for your campaign.

We've made videos for brands like Huel, Asus, Wolt, MediaMarkt and Nescafé.

Brands we've made videos for

  • Huel
  • Asus
  • Tutlo
  • Wolt
  • MediaMarkt
  • Nescafé
  • nutribullet
  • Too Good To Go
  • Schulstad
  • phlov
  • BlendyGo
  • 4+years making video for brands
  • Hundredsof UGC, promotional and brand videos
  • 100k+views on our most popular videos
  • EN / PLfilmed in English and Polish

People scroll past ads. They stop for people.

  • Native to the feed

    Shot vertical from the start, with captions and a hook in the first second. Not a TV spot cropped to fit a phone.

  • An agency's process

    A brief, a script for your approval, two rounds of changes, an NDA if you need one, and a deadline we keep.

  • Without the agency bill

    You talk to the person behind the camera. No go-betweens, no crew on set, no mark-up for coordination.

Selected work

The thumb stopped.

A selection of videos for brands in Poland and abroad. Tap one to watch it with sound.

What we make

Four formats.
No boring ads.

Each format is filmed for a specific goal: reach, sales or footfall.

UGC ads

Looks like a friend's recommendation. Works like an ad.

Talking head, unboxing, review, POV or product demo. We write the script for your audience, film it with a natural delivery and edit it for Instagram, Facebook and TikTok.

  • Talking head
  • Unboxing
  • Reviews
  • POV
  • Demos
  • Voice-over
  • Captions
  • B-roll

The Hook Lab

One video, three hooks.

The same ad with three different openings. You test them in your campaign and learn which start holds your audience best.

  • 3 opening variants
  • Ready for A/B tests

Retail Flow

Content for shopping centres.

Videos that show the centre as a place people want to visit: new tenants, the season, events, the food court.

  • Seasonal calendar
  • Filmed on site
  • Ongoing work

Build & Showcase

From the box to the finished room.

For home and interior brands: unboxing, assembly, everyday use and the final look, all in one video.

  • Unboxing
  • Assembly
  • Final look

Add-ons

Product photos, tutorials, VSLs.

Product photography can be added to any package. We also film step-by-step tutorials and longer video sales letters.

  • Product photos
  • Tutorials
  • VSLs

For shopping centres

More reasons to visit.

A shopping centre now needs something to post every week, not one campaign a quarter. We film short vertical videos with a face and a feeling, planned around the season, the holidays and what's happening with your tenants. That's how we work with C.H. Matarnia.

  • JanuarySales
  • FebruaryValentine's Day
  • SpringEaster, new collections
  • May–JuneMother's Day, Children's Day
  • SummerHolidays, food court
  • SeptemberBack to school
  • NovemberBlack Friday
  • DecemberGifts and Christmas
AreaBig productionCzapp Studio
ContactAn account manager passes notes alongYou talk to the person on camera
FormatA spot cut down for socialFilmed in 9:16 from the start
RhythmOne campaign at a timeA content calendar for the season
CostCrew, kit, coordinationYou pay for videos, not a crew

For business

Your brand. Our creativity. Shared success.

Running a business but short on time, ideas or a team to look after your social media? Let us take care of it for you.

End-to-end content for companies and brands: strategy, creative ideas, reels, graphics, carousels and posts ready to publish. All in one place.

What can we do for you?

  • Social media

    Content planning, posting schedules and a steady voice for your brand.

  • Reels & video

    Creative reels, ads, and showcases of your products and services.

  • Carousels & graphics

    Engaging posts that fit the way your company looks.

  • On-location content

    Filming in shops, shopping centres, offices and venues.

  • Ongoing partnership

    Regular, end-to-end content for your company, month after month.

You don't need a ready-made idea. That's what we're here for. You focus on your business. We'll take care of how it shows up on social media.

Let's talk about your brand

The Hook Lab

Same ad.
Three first seconds.

The first seconds decide whether anyone watches the rest. So instead of guessing, we film three openings and hand them to you to test. Play each version and compare. (This ad is in Polish; the structure is the point.)

0:40

A“How easy is it to rob…”
A reaction to a theft scene: emotion in the first second.

0:40

B“Which bag is easier to rob?”
Two bags and a question the viewer wants answered.

0:40

C“Does an anti-theft bag really…”
An everyday scene and a doubt every customer knows.

One script, three openings

The rest of the video is shared, so the test is fair: only the start changes.

Ready for A/B tests

Upload all three to your campaign and see which one performs.

A lesson for the next ad

The winning hook tells you how to open your next videos.

How we work

From brief to files
in four steps.

  1. Step 1

    Talk

    A free first call. Tell us what you sell and who to, and we'll suggest the format that makes sense.

  2. Step 2

    Concept and script

    Before filming you get the concept, the hooks and the script to approve.

  3. Step 3

    Filming and editing

    We film, edit, add captions, voice-over and colour grading. Two rounds of changes are included.

  4. Step 4

    Finished files

    MP4s in 9:16, 1:1 or 16:9, delivered via Google Drive or the platform you use.

  • Usually delivered in 7–10 working days
  • Express: 3–5 working days
  • NDAs on request
  • Filmed in English and Polish

Testimonials

What brands say.

Translated from Polish.

This is already our third project with Joanna. The videos are very high quality, with a natural, relaxed delivery on camera. The attention to light, setting and every detail of each shot is impressive. Working together is smooth and easy.
Zupplyshopping app
Great communication at every stage, and the result exceeded my expectations. A truly exceptional UGC creator. The very fast turnaround, at this level of quality, deserves a special mention.
Polskie Blatyworktops and furniture
Joanna is a professional UGC creator. Her attention to detail and to the look of every video is impressive, and she understands what a project needs and communicates quickly and clearly. Working with Joanna is a real pleasure.
Submagicvideo captioning tool

Pricing

Start with one video.
Stay for the long run.

Starting prices per video, in Polish złoty. You get an exact quote after a short call, before any work begins.

Standard

Your idea, executed beautifully

from500 zł

per video

Cinematic UGC, ready for social media, ads and your website.

  • High-quality filming
  • Post-production
  • B-roll and POV shots
  • Demo-style presentations
  • Captions and voice-over
  • Optional product photography
Send a brief

Premium

Full service, from idea to file

from700 zł

per video

You approve, we do the rest: concept, script, filming and editing.

  • Everything in Standard
  • Creative concept
  • Script and hooks
  • Matched to your brand's voice
Send a brief

Ongoing

For shopping centres and brands that post every week

Monthly plan

quoted after a call

A content calendar, filming every month and the Hook Lab in your campaigns.

  • Content calendar
  • A regular filming rhythm
  • Hook Lab for testing
  • One person to talk to
Send a brief
Joanna Czapp

Behind the camera

The studio is run by Joanna Czapp.

UGC creator and videographer. For more than 4 years she has made video for brands, from Polish companies to global names like Huel, Asus and Nescafé.

She pairs creativity with a natural way of speaking, so the videos feel like real recommendations, not ads. You deal with Joanna from the brief to the last file.

FAQ

Questions
before a brief.

Don't see your question? Ask us directly.

What kind of video can we order?

UGC ads (talking head, unboxing, reviews, POV, product demos), the Hook Lab, which is one video with three different openings, content for shopping centres, and Build & Showcase for home and interior products. We also film tutorials and video sales letters (VSLs).

How long does it take?

Most projects are delivered within 7–10 working days of the concept being approved. For urgent work there's an express option: 3–5 working days.

What do we need to prepare?

Your brand guidelines, information about the product or service, a description of your audience and any messages you want included. We take care of the rest, from the script to the edit. No brief yet? Two sentences about what you sell are enough.

What formats will we get?

Vertical (9:16), square (1:1) or horizontal (16:9), as MP4 files ready to upload to ad platforms.

Can we ask for changes?

Yes. Every project includes two rounds of changes. If you need more, extra rounds can be added.

Do you help with strategy and copywriting?

Yes. We develop hooks, write scripts and suggest ad copy. The Hook Lab is there for testing openings.

Do you work with shopping centres?

Yes. We create content for shopping centres, including C.H. Matarnia, planned around the seasonal calendar, holidays and what shoppers need right now. An ongoing monthly arrangement works best.

Do you sign NDAs?

Yes. We sign non-disclosure agreements to protect your information and unreleased products.

Do you film in English?

Yes. Our portfolio includes English-language ads for brands selling abroad, including Zupply, Jeeva AI and Happy Parcel.

How much does a video cost?

Standard starts at 500 zł per video, and Premium, with the concept and script, at 700 zł. Ongoing work is quoted after a call.

Contact

Send a brief.

Tell us what you sell and who to. We'll come back with a suggested format and a quote. No brief yet? Two sentences will do.

What are you interested in?

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